I will discuss why accusations ratchet up over time, why they rarely convert opponents, and how purity tests can backfire. Rather than trying to eliminate hypocrisy altogether, we can find practical ways to criticize it better: distinguishing between corrosive double standards and tolerable compromises, rewarding progress over perfection, and using new tactics to become more consistent ourselves. The session connects these insights to politics, business, and everyday life, offering a toolkit for moving from outrage to outcomes.

The event will be followed by a book signing.