“In The Hypocrisy Trap, Michael Hallsworth reveals the hidden psychology of double standards—not to excuse them, but to help us navigate them. Bracing, insightful, and quietly optimistic, this book makes you feel smarter about human behavior on nearly every page.”

— Daniel H. Pink, #1 New York Times best-selling author of Drive, When, and The Power of Regret

“For businesses, the trust of your customers can be destroyed in a moment - and nothing destroys trust like accusations of hypocrisy. In The Hypocrisy Trap, Michael Hallsworth shows how it doesn’t need to be this way. Companies can make smarter commitments; consumers can adopt more realistic expectations. Strengthening trust in this way is a recipe for a stronger economy and a more resilient society.”

— Alison Taylor, Clinical Associate Professor, New York University Stern School of Business; author of Higher Ground

“We’ve all been guilty of calling out someone else’s hypocrisy while quietly ignoring our own flaws. The Hypocrisy Trap confronts this issue head-on—and shows how we can break the cycle of accusations. If you’ve ever felt that we should be dealing with each other differently, this book provides the guide.”

— Annie Duke, best-selling author of Thinking in Bets and Quit

“We’re quick to accuse others of hypocrisy, of failing their own values and playing both sides. But in The Hypocrisy Trap, Hallsworth flips the script: the real danger isn’t hypocrisy—it’s our panic about it. Seeing hypocrisy everywhere turns us cynical and makes honest striving look suspicious. This book is a sharp, clear-eyed case for backing off the moral outrage and learning to live with the gap between who we are and who we want to be.”

— Kurt Gray, Professor, University of North Carolina at Chapel Hill; author of Outraged

The Hypocrisy Trap named Must-Read Book for October by the Next Big Idea Club