I will be talking about how companies get drawn into a trap: they are pushed to make bigger and bigger claims about the social impact they are having, while still needing to make a profit. I will discuss how businesses can become more consistent with their goals - and how taking a different approach can deflect accusations of hypocrisy.

Refreshments at 12:15-12:30 will include a light vegetarian lunch, tea, coffee and networking.

The introduction will be given by Professor Lucia Reisch, head of the El-Erian Institute of Behavioural Economics and Policy.

No registration required.